Caleres comes from the Latin word cale–re – to glow with passion or intensity. The company’s passion for providing aﬀordable, fashionable footwear focused on the perfect fit dates back to the 1800s, when the company would put a stamp on the bottom of all shoes. The company agreed to pay the wearer $5 if the stamp ever wore out. That stamp is now the company’s ★ 5 ★ logo, and that focus on quality continues today with a diverse wholesale brand porfolio that includes: 5 of the top 15 women’s footwear brands – Sam Edelman, Naturalizer, Dr. Scholl’s, LifeStride and Franco Sarto; other popular brands, including Allen Edmonds, Via Spiga and Vionic; and the Famous Footwear brand of retail stores. Caleres continues its quest for the perfect fit through investments in technology, trend research, sourcing, manufacturing, and sustainability.
Caleres’ commitment to supporting the community traces back to 1921 and its founder George Warren Brown. He established a trust fund for charitable organizations that aligned with the core values of Caleres and supported the local St. Louis area where the company is headquartered. The company also recognizes that giving back goes beyond charitable eﬀorts and includes playing a role in ensuring the health of the planet for generations to come. Caleres is greatly committed to the journey of sustainability, and they work to demonstrate that commitment through actions taken across their operations.
- Sourcing – Caleres works to partner with suppliers whose practices align with the company, including environmental considerations and proper disposal of all waste generated from their operations.
- Materials – Caleres sources materials from tanneries that belong to the Leather Working Group, which promotes sustainable environmental business practices of leather manufacturers. Caleres has also set standards with suppliers to use textile materials that have at least 20% recycled yarn and increased use of fabrics made with natural fibers versus synthetic compositions.
- Packaging – The company made the decision to remove all plastic from packaging, resulting in 5,700 lbs. of plastics waste reduction, and has reduced the amount of paper used in shoe boxes.
- Facilities – Caleres has two California distribution centers that have achieved LEED Gold Certification, and the Vionic Group headquarters has achieved LEED Platinum Certification. Distributions centers recycle over 2,200 tons of used corrugate annually.
Caleres’ commitment to sustainability extends to its products, as the company recently launched a Dr. Scholl’s Sustainability Collection. Some of the materials used include rice husks, algae, recycled bottles, and re-purposed leather. The shoes also include 100% cotton linings which are decomposable. The Dr. Scholl’s brand has also pledged to plant trees throughout communities to oﬀset the carbon emissions created in the production, distribution, and sale of footwear.
The focus on culture, community, and sustainability at Caleres isn’t just about doing good for the world; it’s also about driving greater stakeholder returns. Caleres’ market research suggests that 60% of millennial consumers are aware and concerned about the impact footwear production can have on the environment. Caleres plans to use its Sustainable Collection to gain insights on consumer tastes around sustainable footwear design and performance for use in future sustainable product oﬀerings. These sustainable eﬀorts are a key component of developing deeper customer connections and driving higher sales and operating margins into the future.
By Marcus Moore
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Zeo Capital Advisors is a fundamental investment manager with a short-duration credit mutual fund, a sustainable high yield mutual fund and separately managed accounts. Marcus Moore authored this piece and is the Assistant Portfolio Manager and Senior Credit Analyst at Zeo Capital Advisors. For more information contact Zeo directly at 415-875-5604 or visit www.zeo.com.
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